Mark Zuckerberg: NFTs are coming to Facebook

Meta CEO confirmed that Instagram would start testing digital collectibles as soon as this week, then scale to Facebook and other Meta apps.

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Mark Zuckerberg shared Meta’s plans for NFTs, Web3 and the metaverse as he spoke with Tom Bilyeu, the host of a YouTube interview show Impact Theory, on Monday.

Zuckerberg confirmed that Instagram would be testing NFTs later this week “so creators and collectors can display their NFTs on their profile,” but other Meta apps, including Facebook, Messenger, and WhatsApp, could soon follow suit. Talking to Bilyeu, Zuckerberg said the goal was to help users express themselves in a new way.“

There will be no fees associated with posting or sharing a digital collectible on IG,” Head of Instagram Adam Mosseri added in a separate video message.

At first, Instagram will support Ethereum and Polygon collections, then Solana and Flow. Some NFT artists have already praised the early visuals of the Instagram NFT integration.

Instagram is not the first social network to experiment with NFTs. In recent months, Twitter, Reddit and even OnlyFans made similar attempts, but Meta’s plans appear to go further than simply allowing users to connect their wallet and pick an NFT. Zuckerberg hinted at possible augmented reality, or 3D, NFTs, that could be added to Instagram Stories via Spark AR Studio, Meta’s software for creating and sharing AR experiences.