The former U.S. president has jumped the NFT bandwagon a year after bashing Bitcoin as a "scam" and at least a year too late to tap into the NFT hype. Earlier this week, Trump released an announcement about the intended release of a "major announcement" on the Truth Social platform, where he moved after being banned from Twitter in January 2021.
The post features a video of Trump declaring that "AMERICA NEEDS A SUPERHERO!" followed by a cringy animation of Superman-like Trump doing laser eyes in front of the Trump Tower, followed by the tease of the major announcement due to arrive the next day.
The major news, revealed the next day, is that Donald Trump has launched a line of NFT-based trading cards featuring stylized representations of himself. The message – available for Truth Social users only – reads:
"My official Donald Trump Digital Trading Card collection is here! These limited edition cards feature amazing ART of my Life & Career! Collect all of your favorite Trump Digital Trading Cards, very much like a baseball card, but hopefully much more exciting. Go to collecttrumpcards.com & GET YOUR CARDS NOW! Only $99 each! Would make a great Christmas gift. Don't Wait. They will be gone, I believe, very quickly!"
Whatever opinion you might have on the Trump person and the artistic value of the Trump collection, Trump's sales and marketing team apparently had it all figured out pretty well. All 45,000 cards were gone less than 12 hours after the launch, raising $4.45 million.
The issuer's profits are not limited to the sale, though. Trump earns a 10% commission on each NFT resale on the secondary market. In case you're looking for "investment opportunities," the inventory is available on the OpenSea platform.