GameFi company YGG partners with gaming giant Wildlife Studios

Play-to-earn studio Yield Guild Games (YGG) entered into partnership with Latin American gaming company Wildlife Studios.

View of Kilchurn Castle

Under the new partnership, the YGG is set to add NFTs to Wildlife Studios’ free-to-play mobile strategy card game Castle Crush. The game has 200,000 daily active players, including 40,000 who play competitively, according to a company statement.

The NFTs will sit on an Avalanche blockchain layer superimposed on the current architecture of the game, so players will be able to play with or without the NFT component. The YGG estimates the integration will be complete by June.

More cards

Castle Crush players will be able to interact with 500 NFT Founder Cards and 1,500 NFT Ascended Cards, worth $500,000 in total.

Once the integration is complete, NFT card owners will earn Ascension Crystals ($ACS) token rewards from “daily in-game rewards, seasonal rewards, other in-game activities like tournaments, and by selling NFTs,” according to a statement from the YGG.

Founder Cards will multiply these gains and afford additional perks, including voting rights and priority access to monthly Ascended Cards sales and drops.

Players will be able to use their tokens to buy new playing cards, upgrade those they already own, and access in-game events.

GameFi makes friends

Brazil's Wildlife Studios may be early to the NFT and Web3 game, but they’re not the first. Other studios that have dipped their toes in the space include Ubisoft, Com2Us and Zynga.

First movers hope to change the way people “play, interact and learn,” Wildlife Studios co-founder Mike Mac-Vicar Prett said in a statement.

More generally, gaming developers and executives seek to set up and control the narrative around player empowerment through Web3.

The partnership between the YGG and Wildlife Studios was welcomed by the Avalanche community as another boost for the network’s subnets.