The shift is linked to a rise in spam and AI-generated content, which is often amplified by engagement-driven “InfoFi” apps, prompting X to tighten its API policies. Nikita Bier attributed part of the issue to user behavior, while Ki Young Ju argued it stems from weak bot detection.
X Users Snooze Crypto Content
Crypto is now the most-muted topic on X after the introduction of its new “snooze” feature. The feature was launched on April 22, and it allows Premium subscribers to temporarily hide specific topics from their “For You” feed for 24 hours.
According to Nikita Bier, X’s head of product, the tool was designed to help users filter out what he described as “slop,” which refers to the growing volume of low-quality and repetitive content flooding the platform.
Currently, crypto is the most-muted category ahead of politics, global conflicts, sports, and finance. Much of this appears to stem from the surge in spam and AI-generated posts, often referred to as “AI slop.”
These posts have been amplified by so-called “InfoFi” applications that incentivize engagement, encouraging users to mass-produce content for rewards. In response, X updated its API policies earlier this year to restrict such apps, aiming to reduce spam and improve overall content quality.
However, there is still ongoing debate over the root cause of crypto’s declining visibility. Bier previously suggested that the issue is partly self-inflicted, as many crypto accounts dilute their reach by overposting or filling replies with low-value interactions.
This caused a lot of backlash from people in the industry, including Ki Young Ju, who countered that the real issue lies in X’s inability to effectively distinguish between legitimate users and AI-driven bots. He criticized the platform for targeting crypto content instead of just improving its detection systems.
These challenges come at a time when sentiment toward crypto is very weak. The Crypto Fear & Greed Index currently sits in “Fear” territory, due to uncertainty among investors. Although this is an improvement from the “Extreme Fear” levels from a few weeks ago, it still reveals that investors are cautious.
Crypto fear and green index (Source: Alternative.me)
Data from Google Trends also shows that global interest in crypto-related search terms has declined a lot since its peak earlier in 2026.
On the other hand, X still experiments with features aimed at improving the crypto experience. Recent updates include Smart Cashtags, which make it possible for users to view real-time price charts for digital assets and stocks directly within the app.
