Thrust, a new launchpad on the Solana network, has officially launched with the mission to “reimagine celebrity memecoins” and build a more transparent, sustainable fan economy. The project made its debut at the Blockchain Futurist Conference held November 5–6 in Miami.
The platform’s strategic partner is global artist Iggy Azalea, who previously ventured into Web3 with her memecoin MOTHER. According to the announcement, MOTHER will migrate to Thrust by the end of 2025, signaling deeper collaboration between Azalea and the new platform.
Iggy Azalea Joins Thrust to Redefine Celebrity Tokens
Thrust has also signed content creator Rangesh Muthama, better known as N3on, and may soon launch a memecoin featuring actress Megan Fox, with a release expected later in November 2025.
According to developers, the project seeks to address systemic issues in the memecoin ecosystem by providing a secure onboarding experience and connecting users to specific fandoms in a verified way.
“Celebrity memecoins have gotten a bad rap because they were never built on legitimacy or accountability. ‘Culture Tokens’ is our way of rewriting that narrative,” said Thrust co-founder and CEO Jake Antifaev. “Every launch on Thrust is vetted, contracted, and transparent — so both creators and fans know exactly what they’re getting into.”
In comments to The Block, Thrust’s leadership revealed that legal agreements with creators could help ensure token security. The studio has already partnered with the law firm Croke Fairchild Duarte & Beres to support regulatory compliance.
A “More Honest” Presale Model
In an interview, Iggy Azalea said Thrust introduces a “more honest” token presale mechanism, where participants are rewarded based on actual engagement. She emphasized that 100% of presale funds will go to the project’s liquidity pool, ensuring transparency and trust.
She compared Thrust to pump.fun, criticizing the latter’s structure:
“I don’t want to say pump.fun is a bad project, but I think many would agree it is, in general. You can talk about bonding curves all you want — but who are they good for? The audience? I think not.”
Celebrity tokens have surged in popularity throughout 2024, but many projects have faced pump-and-dump accusations and investor losses. Bubblemaps data shows promoter Sahil Arora, linked to several celebrity coins such as LILPUMP, allegedly earned over $5 million from similar schemes.
With Thrust’s entry into the market, Azalea and her team hope to rebuild trust in the intersection of entertainment and crypto culture — turning hype into a sustainable ecosystem for fans and creators alike.
