Immutable and Transak Join Forces to Transform Web3 Gaming Payments

Immutable partners with Transak to integrate its payment services into the Immutable zero-knowledge Ethereum Virtual Machine.

In a landmark development for the Web3 gaming industry, Immutable, a pioneering Web3 gaming firm, has announced a strategic partnership with Transak, a leading payment service provider. This collaboration is set to integrate Transak as the exclusive payment gateway for Immutable's cutting-edge zero-knowledge Ethereum Virtual Machine (zkEVM). This integration heralds a new era in gaming, seamlessly blending traditional fiat payment systems with the burgeoning world of Web3 gaming, promising to enhance user experience and accessibility in digital gaming environments.

In related news, the blockchain gaming sector witnessed a significant milestone as Immutable's IMX token experienced a substantial surge in value, following a bullish forecast from VanEck, a renowned investment management firm. The surge, which saw the token's value rise by over 7% to $1.56, comes in the wake of VanEck's report predicting a significant boost in the token's market position. This report ties the anticipated rise to the upcoming release of several high-profile blockchain-based video games in 2024, positioning Immutable's IMX token at the forefront of this exciting new phase in the gaming industry.

Immutable Partners with Transak to Revolutionize Web3 Gaming Payments

In a groundbreaking move for the Web3 gaming industry, Immutable, a leading Web3 gaming firm, has announced its partnership with Transak to integrate the latter as the exclusive payment service provider for Immutable's innovative zero-knowledge Ethereum Virtual Machine (zkEVM). This integration marks a significant step forward in bridging the gap between traditional fiat payments and the burgeoning Web3 gaming ecosystem.

Seamless Payment Integration in Gaming Environments

Transak's integration into Immutable's platforms, specifically Immutable Checkout and Immutable Passport, is poised to revolutionize the gaming payment landscape. Immutable Checkout serves as a comprehensive transaction infrastructure for games, offering developers a customizable interface to incorporate various payment options seamlessly. This integration will enable gamers to engage in transactions using both fiat and Web3-based payments within their gaming environments, enhancing the overall user experience.

Transak's Expansive Payment Solutions

Transak is not new to the payment solutions arena. Its services include an on-ramp, off-ramp, and nonfungible token (NFT) payment service, allowing for fiat payments through popular methods such as credit and debit cards, Apple Pay, and Google Pay. Harshit Gangwar, the marketing head at Transak, revealed the significant role their payment rail will play in powering in-game transactions for digital assets. He emphasized that these products would be utilized by hundreds of high-quality games in the coming years, with a majority set to launch in 2024.

Integration in Flagship Web3 Games

Michael Powell, the head of product marketing at Immutable, confirmed that Transak's initial integration would feature in Immutable's flagship Web3 games, including Guild of Guardians, Gods Unchained, and Cross The Ages. This integration is a testament to the growing synergy between traditional payment methods and the emerging Web3 gaming sector.

Transak's Proven Track Record

Transak's reputation as a reliable payments infrastructure provider is well-established, with its services being utilized by over 350 applications. This includes major Web3 wallet solutions like MetaMask, Ledger, Trust Wallet, Coinbase Wallet, LBank,, Bake (CakeDefi), and PancakeSwap. Furthermore, Transak's payment service is a trusted component in the Web3 gaming space, actively used in numerous titles backed by the Web3 gaming venture capital firm Animoca Brands. Games such as Decentraland, Splinterlands, Revv Racing, FormulaE High Voltage, and MotoGP Ignite, among other major Animoca titles, leverage Transak’s solutions.

Global Reach and Custom Pricing

Transak's global reach is notable, with the platform supporting over 20 payment methods across 160 countries. Gangwar noted that the fees vary depending on the payment methods and cross-country combinations, ranging from 0.49% to 3.49%. However, the agreement with Immutable features custom pricing, which is expected to be lower than Transak's default rates. The infrastructure supports payments for more than 170 cryptocurrencies across 75 blockchains, highlighting its extensive coverage and versatility.

A New Era for Web3 Gaming

This partnership between Immutable and Transak is more than just a business collaboration; it represents a significant leap in the evolution of Web3 gaming. By integrating traditional payment methods with the innovative world of blockchain gaming, Immutable and Transak are setting a new standard for accessibility and convenience in the gaming industry. As the sector continues to grow, this partnership could very well be a catalyst for more widespread adoption of Web3 gaming, making it more accessible to a global audience and paving the way for the future of digital entertainment.

Immutable's IMX Token Soars as VanEck Forecasts Surge with New Blockchain Games

In a significant development for the blockchain gaming industry, Immutable's IMX token witnessed a notable surge on Friday, following optimistic projections from investment management firm VanEck. The firm's report, highlighting the potential impact of upcoming blockchain-based video games, has sparked considerable interest in the market.

IMX Token's Impressive Rally

The IMX token experienced a remarkable increase of over 7% on Friday, reaching $1.56 as of 2:33 p.m. ET, according to data from The Block. This surge is attributed to the positive outlook presented by VanEck regarding the release of new high-budget blockchain games in 2024, which are expected to significantly boost the token's value.

VanEck's Bullish Stance on IMX

In a report published on Thursday, VanEck expressed a strong belief in the potential of IMX, suggesting that it could become a top 25 coin by market cap. The investment manager emphasized the upcoming releases of games like Illuvium and Guild of Guardians, along with other high-budget titles, as key drivers for this growth. VanEck highlighted the well-designed token model of IMX, which aligns interests more effectively than many others in the market.

The Power Behind Immutable's Ecosystem

IMX is an ERC-20 utility token that serves as the backbone of the Immutable ecosystem. This token plays a crucial role in facilitating various operations within the platform, making it an integral component of Immutable's blockchain infrastructure.

Illuvium's Promising Outlook

One of the most anticipated games on Immutable's platform is Illuvium. Built using Unreal Engine 5 and based on ImmutableX’s blockchain, Illuvium is currently in development with multiple games, none of which are fully live yet. Despite this, the project has already captured significant attention, with its ILV token boasting a market cap of over $620 million and more than 380,000 followers on social media platforms. This interest positions Illuvium as a potential game-changer in driving mainstream adoption of web3 gaming.

VanEck Analysts' Optimism

VanEck analysts Matthew Sigel and Patrick Bush have expressed bullish views on the prospects of Illuvium and its impact on Immutable's token price. They noted that Immutable hosts multiple AAA games on its platform, featuring token models that are not merely farmable and offer genuinely enjoyable gaming experiences. These games, having been in development for years with over $100 million in funding, are set to be released in 2024. The analysts believe that these titles have the potential to attract players on the scale of traditional AAA games.

The surge in IMX's value, spurred by VanEck's report, signifies a growing recognition of the potential of blockchain gaming. As the industry prepares for the release of these high-profile games, there is a palpable sense of anticipation for how they might reshape the gaming landscape. The integration of blockchain technology in gaming, coupled with the development of engaging and high-quality games, could herald a new era in both the gaming and blockchain sectors. Immutable's IMX token, at the heart of this movement, is poised to play a pivotal role in this transformative phase.