Solana’s ecosystem is set for a busy month. Meme coin platform Pump.fun has announced that its PUMP token will launch on Gate.io starting July 12, offering 15% of its total supply in a 72-hour sale. The announcement comes as the US Securities and Exchange Commission (SEC) signals an accelerated timeline for spot Solana ETFs, requesting amended filings from issuers before the end of July.
Pump.fun to Launch PUMP Token With $6B Ambitions as Solana Meme Coin Craze Evolves
In a highly anticipated step, Solana-based meme coin protocol Pump.fun is gearing up for the official launch of its native token, PUMP, with a public sale scheduled to begin on July 12, according to a countdown posted on the cryptocurrency exchange Gate.io. The token sale will last 72 hours and operate on a first-come, first-served basis, with 150 billion PUMP tokens to be made available at $0.04 USDT each, totaling a raise of up to $6 billion if fully subscribed.
The PUMP token offering will account for 15% of the total 1 trillion supply, though specific allocation details beyond the public sale have yet to be disclosed. Gate.io’s FAQ notes that there will be no upper purchase limit, only a minimum threshold to qualify — a decision that could set the stage for high-demand volatility when the sale goes live.
While the listing has not been formally announced by the Pump.fun team, a representative reportedly declined to comment when contacted, leaving much of the speculation up to the broader crypto community. The listing was first reported by X user @zoomerfied, who posted screenshots of the sale page prior to Gate’s official announcement.
Valuation and Tokenomics Under the Spotlight
Pump.fun is targeting a $4 billion valuation for the project, with the team internally discussing whether to include a revenue-sharing mechanism for token holders — an increasingly popular model among emerging protocols looking to reward long-term supporters.
Given the platform's massive earnings potential and role as the hub for meme coin experimentation on Solana, investor interest in the PUMP token could be significant. With $700 million in cumulative revenue since its inception and peak daily revenues of over $7 million as recently as January 2025, the launch of the token may mark a transition from a niche builder tool to a formal DeFi powerhouse.
Pump.fun was launched in early 2024 and quickly rose to dominance by providing a frictionless way for anyone — even non-developers — to create, launch, and trade meme coins on the Solana blockchain. Its simplicity and virality helped the platform go mainstream within the Solana ecosystem, contributing heavily to Solana’s meme coin surge in the first half of 2025.
Even as its daily revenue has tapered to around $1 million, the project remains one of the top-performing decentralized applications in the entire crypto space, offering evidence of sustained market interest in community-driven tokens and speculative trading tools.
A co-founder of Pump.fun first hinted at a token launch back in October 2024, fueling months of anticipation. With the announcement now confirmed through Gate.io’s listing page, attention is rapidly shifting to how the token will integrate into the existing Pump.fun ecosystem — and whether holders of PUMP will gain access to protocol governance, fee-sharing, or early access to new meme coin launches.
Market Readiness and Risk Appetite
Despite its popularity, Pump.fun’s token launch is not without risk. Critics have raised concerns about sustainability, fair launch mechanisms, and the highly speculative nature of meme coins in general. Given the lack of formal disclosures and a first-come, first-served structure, the token launch may favor whales and bots over small retail investors.
Still, for the growing cult of crypto traders who see meme coins as a new frontier for decentralized innovation — and meme culture as a new form of economic power — the PUMP token represents a chance to own a piece of one of the most viral platforms in DeFi.
As the launch draws near, all eyes will be on Gate.io and Pump.fun to see whether this token sale can live up to the hype, or if the project risks becoming a victim of its own meme-fueled success.
Spot Solana ETF Approval Could Come Early as SEC Accelerates Review Process
In related news, the US Securities and Exchange Commission (SEC) may fast-track the approval process for a spot Solana (SOL) exchange-traded fund (ETF), potentially paving the way for it to hit the market far earlier than anticipated.
According to sources familiar with the matter, the SEC has requested that ETF issuers submit amended S-1 filings by the end of July, hinting at a regulatory effort to accelerate the launch timeline. While the SEC’s technical deadline for ruling on these filings is Oct. 10, multiple signs now point to a potential approval well ahead of schedule.
The sudden urgency appears linked to the unexpected approval and launch of the REX-Osprey Solana and Staking ETF (SSK), which began trading last week. This fund, structured under the Investment Company Act of 1940, effectively bypassed the more stringent vetting process associated with the Securities Act of 1933. Due to its classification, the SEC had no choice but to allow the fund to launch, unless it had taken active steps to block it within a specific review window — which it didn’t.
The result: SSK became the first Solana-related staking fund to hit US markets, giving it a first-mover advantage over the pending Solana spot ETF applications still waiting for approval under the Securities Act. Historically, the SEC has worked to avoid giving any one issuer a head start — as seen when it simultaneously approved multiple spot Bitcoin and Ethereum ETFs earlier in 2024.
The First Official Communications on Solana ETFs
The SEC’s recent communication with potential issuers marks a significant milestone in the approval process for spot Solana ETFs, which would become the third category of spot crypto ETFs in the US after Bitcoin and Ethereum. In June, the SEC requested that issuers revise their S-1 filings to include language around in-kind creations and redemptions, as well as clarity on staking mechanisms — the first formal signal that the agency is engaging directly with Solana-based product proposals.
This request suggests that the SEC is actively preparing for approval and wants to ensure that the filings are technically and legally sound ahead of a potential green light.
The accelerated review may also be driven by market dynamics. The launch of the REX-Osprey SSK ETF caught many market participants off guard, highlighting how less conventional regulatory pathways can give certain products an edge. The SEC's desire to restore competitive balance may explain the sudden push to expedite spot Solana ETF approvals across the board.
If approved, Solana ETFs would not only provide traditional investors with exposure to SOL, but also help cement the token's place as one of the top-tier assets in US crypto markets. The token has already seen surging institutional interest due to its performance, speed, and cost-efficiency relative to Ethereum.
Meanwhile, other applications for spot crypto ETFs — including those tracking XRP, Dogecoin (DOGE), and Litecoin (LTC) — remain pending, but have not shown the same signs of accelerated review from the SEC.
A Turning Point in Crypto ETF Policy?
The SEC’s evolving posture around Solana could mark a turning point in how it handles crypto-based ETFs more broadly. Its historical caution around altcoin-related products, often citing concerns about market manipulation and liquidity, may be softening — particularly in the wake of legal clarity, competitive pressures, and precedent-setting product launches like the SSK ETF.
While no official approval has yet been granted for any of the spot Solana ETFs, the current signs suggest it may not be long before multiple issuers join the SSK ETF on the public market, giving US investors a broader set of tools to gain exposure to the Solana ecosystem.
