Marketing strategies span from ingenious to bizarre in the global world of casino gaming. However, one thing that nobody can accuse the online casino industry of is not moving with the times. Casinos have been busy with a raft of changes over the last decade, and we’re already seeing the wheels in motion for cryptocurrency payment options.
Many marketing strategies, bonuses and promotions that have emerged over the last few years are testament to the inventiveness of some of the industry's brightest minds. Cryptocurrency payment options are another highly creative angle that casinos and marketers have explored since the turn of this decade.
While there’s plenty of overlap between inventive marketing ideas and cryptocurrency casino platforms, the rise of the no deposit casino bonus is not limited to the more traditional payment options. In fact, those players who prefer to play using their cryptocurrency assets can attest to how many facets of this new payment method expedite certain areas of casino gaming.
What is a no deposit casino bonus?
A no deposit casino bonus is an offer on a site where you can register and begin playing immediately. It depends on the platform you use, but the promotion is often paid out as either free spins or as betting credits you can use on the site. It is rare for a platform to pay out a no deposit bonus in real cash that you can use on any game and later withdraw, but you can find them.
As the name suggests, this means you can try out a platform and explore everything that the site offers – live tables and slot games included – without the need to deposit. You’re also likely to encounter other types of bonuses and promotions, such as free spins and matched deposit bonuses. In casino gaming, the most common promotions you will find are usually a combination of a couple of these bonuses.
The impact on crypto
Cryptocurrency continues to surge, and even in light of growing global economic uncertainty, its position in the investment world as a safe haven asset has proved to pay dividends. As more traditional investors flock to the likes of BTC as a version of digital gold, it means more people are investing in it and looking for ways to use their BTC.
A continued, driving demand for ETFs has exposed an enormous new audience to Bitcoin over the last couple of years, and it has been one of the key driving forces behind the all-time high price action.
These factors are positive for the casino industry, especially for brands creating a method for crypto users to utilize their assets for familiar products and services. For those who work in casino gaming marketing, every potential eventuality, no matter how small, is explored.
While a decade ago, the concept of a cryptocurrency casino was virtually unheard of, it’s now a multitrillion-dollar asset class, and amid this surge in activity comes the potential for a new set of customers.
The mechanics of cryptocurrency wallets
One of the many positives for those who use cryptocurrency for casino gaming is that they can simply connect their wallet to the casino's wallet. They don’t have to instruct their bank to send funds to the casino’s bank – the need for any third-party involvement is removed.
Crypto transactions are also untouched by the traditional boundaries in online casino gaming, such as cross-border payment fees and other fees that users can incur when they opt for a more conventional payment method.
As cryptocurrency casinos rely on their wallet to hold funds, criminals will try to gain access to the casino’s holding wallet if there is a cyberattack. While this is not an ideal scenario for anyone, traditional casinos have a different scenario, since they hold vast swathes of data on their servers. That personal information becomes the target for fraudsters and digital criminals. Again, this shift in the security paradigm has proved to be a hit for crypto casino gamers.
However, if we look at it from the perspective of bonuses and promotions, they operate in the same manner as a traditional platform. So, while certain aspects of cryptocurrency might deviate from the norm, the bonuses and promotions remain the same, and they’re increasingly being used to attract customers who prefer to use digital assets to play their casino games.
Conclusion
Due to major competition in the casino industry, platforms are constantly looking for ways to attract a fresh audience. Back in the early 2010s, it was mobile app gaming; more recently, cryptocurrency platforms have filled this role. As the industry continues adapting to new technology, it’s likely that VR and AI will start to play much more integral roles in shaping the industry's future.
As marketing companies continue to shift between ideas and try to harness those plans that yield the greatest return, cryptocurrency casinos are becoming beneficiaries almost by accident.
These platforms do not need to change anything about their promotions that may differentiate them from the marketing strategy of a traditional brand. However, crypto platforms can cherry-pick the best ideas and use them as a springboard to establish themselves in a more influential position within the casino gaming world.
