Pepe Buldak, which combines meme coin characteristics with an “Open Franchise” utility protocol, has introduced its second brand, DogePoki, gaining increased visibility within the Web3 sector.
DogePoki is inspired by Korea’s iconic street food tteokbokki and the original meme icon Doge. As a sister brand to Pepe Buldak and Shiba Gimbap, it shares the project’s mission to localize the meme coin movement under the slogan “No More Foreign Meme Coins.” The three brands maintain a complementary DeFi relationship, working in tandem to accelerate market entry and strengthen their presence as leading representatives of K-meme culture on the global stage.
At the core of the ecosystem is the Open Franchise protocol—an innovative Web3 franchise model where anyone can open a store anywhere in the world using freely accessible design and manuals provided online. Without the need for a central headquarters, users can independently launch franchise operations, enabling organic offline ecosystem expansion and unlocking synergistic brand effects. This model has been positively received as a first-of-its-kind service.
Participants in offline store operations are rewarded through the RWA FI (Real World Asset Finance) protocol, receiving strong incentives over two years. An additional two-year reward period will follow in conjunction with Pepe Buldak, reinforcing the project’s sustainability despite its meme coin nature.
The Shiba Gimbap Game, currently used as an event tool, will play a central role in the upcoming NFT project featuring DogePoki and other K-food-themed NFTs. This development further strengthens the cooperative marketing framework among the three brands and establishes a unified direction across the ecosystem.
DogePoki
Born as an homage to Korea’s iconic street food tteokbokki and the original meme icon Doge, DogePoki is a project dedicated to “ending the era of foreign-dominated meme coins”.
As the second brand under the Open Franchise initiative, DogePoki works alongside Pepe Buldak and Shiba Gimbap in a shared DeFi ecosystem, aiming to grow the global reach of Korean meme coins and become a leading K-meme project through joint marketing.
