In September 2021, Ripple launched its $250 million Creator Fund for artists, marketplaces, and agencies looking to create and promote their NFTs. Today, it announced the names of the first three creators to receive funding. They are Justin Bua, famous for his paintings of DJs, musicians, and street passersby, Steven Sebring, the avant-garde photographer and filmmaker, and the team behind the xPunks NFT collection.
Ripple and its native blockchain XRPL Ledger showed little interest in NFTs before, as the industry is largely dominated by Ethereum and other rival networks. Now the company is looking to get exposure to the NFT market, vowing to “uncover additional tokenization capabilities on the XRPL”.