The project was developed by nine artists – Nadya Tolokonnikova of Russian protest group Pussy Riot, Fewocious, Jake, Defaced, Osinachi, Young and Slick, Lirona, Glam Beckett, and Jonathan Wolfe – who aimed to reflect Bowie’s “influence across their artistic and personal identities” in their pieces. All artists were granted exclusive access to items from Bowie’s archive.
The sale in homage to the influential musician is launched in partnership with NFT marketplace OpenSea and web3 venture We Love The Arts. All proceeds from the sale of NFTs will go to the humanitarian organization CARE for which Bowie’s widow Iman serves as a global advocate.
“The idea that the artists of today, utilizing the latest technology, were influenced even in the least by David would have made him as proud as anything he would have created on his own,” Bill Zysblat, Bowie’s longtime business manager, told Billboard. “And anyone who knew him knows he would have been one of the first adopters of Web 3.0.”