Warner Bros. is revisiting the NFT space with another collection, this time featuring Tweety, the big-footed yellow canary from Looney Tunes and Merrie Melodies series. The collection will be called Looney Tunes: What’s Up Block?, a name that plays on the favorite line of another Looney Tunes character, Bugs Bunny. He and other Looney Tunes characters could hop on the blockchain later this year, but for now, Bugs is not part of the collection.
It’s all about Tweety, and for a reason, too. This year, Tweety turns 80, although he looks like he hasn’t aged a day. To celebrate, Warner Bros. has already unveiled 80 themed murals, including in the US, the UK, France, Germany, Poland, Italy, Brazil, and the United Arab Emirates.
The NFT collection launches its presale on June 20, with “up to” 10,000 Tweety avatars up for grabs at $80 each, according to a statement issued by Nifty’s, the NFT platform Warner Bros. partnered with.
Interestingly, it’s not the first time the film studio uses Nifty’s services. Warner Bros.’s first foray into the NFT universe, based on the Space Jam movies, was developed in cooperation with Nifty’s as well. Later, Nifty’s took care of Warner Bros.’s Matrix NFTs, which featured unique personae created for the sake of the collection, rather than characters from the movie.
Now, Warner Bros. leverages its past NFT collections as it adds holders of rare, epic, and legendary Tweety Space Jam NFTs, as well as Monstars NFT, to the allowlist ahead of the presale. The public sale is slated to start a day later, on June 21, with all NFTs to be revealed on June 23.
“There are lots of NFT projects, but there is only one Looney Tunes, so if we do it right and respect the IP, and respect the existing community, I think there is a large fandom to it,” Nifty’s CEO Jeff Marsilio said of the project.
The collection is expected to go “beyond simply collecting NFTs,” Nifty’s suggested, adding that “NFT collectors will have the ability to participate in fun activities and games — both digitally and in real life.” The 10,000 Tweetys will also find themselves entangled in some new story, what with some donning 21-century accessories.
It looks like Tweety’s birthday could prove to be Warner Bros.’s goldmine.
Other recent movie- and TV-themed NFT collections include Man in the Arena: Tom Brady based on the ESPN+ documentary series about the seven-time Super Bowl winner, and Paramount’s Top Gun: Maverick NFTs fans can collect by redeeming a ticket from one of participating cinemas.