Trump-backed World Liberty Financial has launched World Liberty Markets, a new lending and borrowing platform powered by Dolomite, as part of its growing product suite tied to the USD1 stablecoin. The platform is now live on the company’s website and supports USD1, WLFI, ETH, cbBTC, USDC, and USDT for both lending and collateral.
The launch marks the second major product from the Trump-backed crypto project. The company introduced USD1 in early 2025, and the dollar-backed stablecoin has since reached a circulating supply of nearly $3.5 billion. According to data, this places it just behind PayPal’s PYUSD among the top fiat-pegged digital assets by market cap.
World Liberty Markets is designed to provide users with a way to deploy USD1 and other supported assets to earn yield or access borrowing. The platform operates on Dolomite’s infrastructure, known for its transparent, real-time liquidity provisioning and high-speed asset settlement. According to the release, WLFI confirmed that features like a mobile app and extended asset support are already in the pipeline.
World Liberty Financial Lending Product Rollout Comes Amid Regulatory Ambitions
The rollout of World Liberty Markets coincides with World Liberty Financial’s ongoing effort to formalize its presence in U.S. financial markets. Recently, a related entity recently submitted an application to the Office of the Comptroller of the Currency (OCC) to establish a national trust bank. If approved, it would give WLFI full federal oversight over issuance, custody, and conversion of its stablecoin.
The company, which is controlled by the Trump family, has also launched initiatives to expand USD1’s use beyond trading. According to an X post, Binance has also introduced a USD1 booster program offering up to 20% APR via flexible products, limited to 50,000 USD1.
Meanwhile, World Liberty’s USD1 Points Program has been integrated into the lending platform, rewarding eligible users who supply USD1 with points that can be used across future WLFI services.
Zak Folkman, co-founder and COO of World Liberty Financial, said in a press release that the new product helps move the ecosystem toward its long-term goal. “World Liberty Markets is a major step forward, and it’s just the first of many products we’re planning to roll out over the next 18 months,” he said.
However, despite the bullish announcements, WLFI's price has failed to recover fully after failing to break the resistance at $0.1703. At press time, WLFI price was trading at $0.1673, a 1.14% decline from the intraday high.
