The whitepaper of Smart Marketing Token, which brands itself as the first tokenized marketing agency, contains a brief history of marketing. It starts in pre-advertising times, winds its way through various customer-centered approaches, then reaches the digital era.
SMT clearly sees itself as the next chapter. Looking to leverage crypto tools to help other tokenized projects, the founders make no secret of the fact that they want to create a new marketing standard.
Sidelining the dollar
The main difference between SMT and a traditional marketing agency is the currency customers use to purchase servces. In the SMT ecosystem, payment is to be made in $SMT, the agency’s native ERC-20 token. It’s available on Uniswap and ProBit.
In the long term, the project wants to drive the performance of their native token through their marketing services, and grow their agency by strengthening the token that runs it.
Pay-as-you-go marketing
$SMT holders will be able to spend their tokens on a marketplace featuring everything from banner creation and audits to social media advertising.
The platform is going to work in a semi-automated mode. When a customer purchases a service, they will be contacted by an SMT consultant and discuss their needs in more detail. The marketplace is not yet fully operational and it has suffered some delays, but a sneak peek is already available and it looks quite user-friendly.
STC Terminal integration
Aside from the marketplace, SMT will offer special services for projects tokenized via Student Coin’s STC Terminal. According to SMT founders, the integration between the STC ecosystem and SMT marketing expertise will boost the functionality of both.
With the founder of Student Coin on the advisory board of SMT, and the CEO of SMT in the role of CMO at Student Coin, the cooperation between the two companies is smooth and straightforward.
STC Terminal-listed launchpads will be able to take advantage of SMT’s services at special rates, 3 to 5% of the total net profit raised within the STC ecosystem. What’s more, SMT will charge no initial fees. The functionality can make tokenization a little more accessible, especially for those taking their first steps in crypto.
Building a community
In addition to digital marketing services, SMT is also developing a platform designed to bring together crypto and crypto-curious companies. Every month, $SMT holders will get the chance to vote on the most promising project, and the winner will receive marketing support. Additionally, the SMT community will have access to a digital marketing educational platform, and Smart Marketing on Blockchain Newsletter.
SMT has strong partners, including AdShares, CoinZilla, Coinranking and CoinCodex, not to mention Student Coin. It also has an ambitious road map. When it’s fully operational, it could open up new perspectives for struggling crypto start-ups as well as digital marketing itself.
This article features products developed by Student Coin, which also runs Coinpaper.