Bybit has partnered with Tether to accelerate cryptocurrency integration in Brazil through education, real-world use cases, and strategic event sponsorships. The alliance aims to position Brazil as a leading crypto-friendly market in Latin America.
Pushing Crypto Mainstream at Blockchain Rio
A central element of the collaboration is co-sponsorship of Blockchain Rio, one of the region’s top blockchain conferences. As part of the campaign, new users who sign up on Bybit during the event will receive a USD₮ bonus, offering an immediate entry point into digital assets.
Boosting Tourism Through Crypto Incentives
Bybit and Tether are also in talks with Visit Rio to pilot crypto-enabled tourism initiatives. These include discounts and USD₮ bonuses for tourists who use digital assets to book services, take local tours, or shop at participating vendors. The goal is to integrate stablecoin payments into the city's tourism infrastructure, showcasing Rio as a forward-thinking destination.
National Education Push With "Learn to Earn"
To expand digital literacy, Bybit will launch a nationwide educational program with blockchain courses that reward participants in crypto. The initiative includes in-person events such as university meetups, seminars, and workshops to engage developers, entrepreneurs, and students directly.
Strengthening Local Presence and Product Offerings
Earlier this year, Bybit appointed Israel Buzaym as Country Manager for Brazil. Under his leadership, the exchange introduced localized services including Bybit Pay and the Bybit Card, bridging traditional finance with crypto infrastructure.
“Brazilians have a long history of embracing innovation,” said Buzaym. “This partnership with Tether adds the trust, liquidity, and strategic focus needed to make crypto a natural part of everyday life.”
Tether’s Role in Advancing Global Financial Access
With over $114 billion in market capitalization, Tether remains the dominant force in the stablecoin space. Its partnership with Bybit reinforces both companies’ commitment to building sustainable crypto ecosystems through education, accessibility, and practical use cases.
This joint effort between two major players underscores Brazil’s emergence as a priority market for digital finance. Through grassroots education and mainstream integration, Bybit and Tether are laying the foundation for long-term crypto adoption in Latin America.
