- Grupo Murano to invest $1 billion in Bitcoin, plans to create a $10 billion treasury within five years.
- It is a Mexican real estate company that operates a chain of hotels.
- The company also intends to install crypto ATMs in its facilities, hold conferences, and introduce payments in Bitcoin.
Mexican real estate company Grupo Murano, which operates hotels across the country, is investing $1 billion in Bitcoin and will integrate the asset into its business, Bitcoin Magazine reports, citing the company's CEO, Elias Sakal.
In an interview on the publication's podcast, The Bitcoin for Corporations Show, the head of the company spoke about the extensive prospects of Bitcoin. He also predicts further growth of the asset—by 300% within five years.
Sakal intends to completely reorganize the company's portfolio through refinancing and sale-and-leaseback. Ultimately, the share of Bitcoin in Grupo Murano's assets will amount to 70–80%, he noted. The remaining 20–30% will be highly liquid real estate.
The company's adoption of Bitcoin is primarily a response to the real estate sector's high dependence on debt financing and, as a result, rising interest rates.
"This market shouldn't be rocked by a spike in tomato prices or inflation at Walmart," Sakal said.
The introduction of Bitcoin, he said, will reduce transaction costs, increase profitability, and give businesses a new incentive to grow.
In this strategy, he, like many other CEOs of companies with Bitcoin treasuries, has followed the example of Michael Saylor, the founder of MicroStrategy, the largest corporate holder of Bitcoin.
Looking ahead, Sakal said Grupo Murano intends to create a $10 billion Bitcoin reserve over five years. In the near term, the company will invest $1 billion in the asset and continue to allocate a certain portion of its operating profits to Bitcoin purchases.
In addition, the company will implement Bitcoin in its business processes, offering payment for services in Bitcoin. Crypto ATMs will appear in Grupo Murano hotels, Sakal noted. The company will also promote Bitcoin, including through educational materials and conferences.
It should be noted that in early July 2025, Grupo Murano entered into an agreement to sell some of its shares to Yorkville for $500 million. At the same time, the company announced that it had already purchased 21 BTC.
