Trump Media Amasses $2 Billion Bitcoin Reserve as Part of Treasury Strategy

With a $2 billion bitcoin reserve, Trump Media plans continued crypto investments and sets the stage for a future utility token launch.

Trump Media Amasses $2 Billion Bitcoin Reserve as Part of Treasury Strategy. Source: Shutterstock
Source: Shutterstock
  • Trump Media has spent $2 billion to acquire bitcoin.
  • The company is sticking to its strategy of forming a reserve using the leading cryptocurrency.
  • The sum of $300 million went to buy options on bitcoin securities.

Trump Media and Technology Group Corp., the company that owns the Truth Social, Truth, and Truth.Fi platforms, announced that it has accumulated about $2 billion in bitcoin and bitcoin-related securities. This is part of the company's previously announced bitcoin treasury strategy.

These assets now make up roughly two-thirds of Trump Media's $3 billion in liquid reserves.

The company's announcement of its intention to create a $2.5 billion bitcoin reserve appeared at the end of May 2025.

The company also reported allocating $300 million to acquire options on bitcoin securities.

Trump Media said it plans to continue buying bitcoin and derivative assets, and to convert its options into bitcoin if market conditions are favorable.

"We’re rigorously implementing our publicly announced strategy and fulfilling our bitcoin treasury plan. These assets help ensure our Company’s financial freedom, help protect us against discrimination by financial institutions, and will create synergies with the utility token we’re planning to introduce across the Truth Social ecosphere," said Devin Nunez, CEO and President.

Trump Media's utility tokens were previously discussed in April 2025.

Trump Media noted that the use of bitcoin as a backup asset not only strengthens the financial autonomy of the company, but also helps it avoid pressure from traditional banking institutions, which may restrict access to the payment infrastructure for political or other reasons.