Key takeaways
- The new Happy Meal promotion features 15 collectible toys, trading cards and an interactive digital game
- MCD shares rose 0.26% on Nov. 10, closing near $282.17
- Strong collector interest and early sellouts in Australia suggest the promotion could attract more customers
McDonald's has teamed up with Pokémon for another limited-edition Happy Meal promotion that will bring collectible toys and trading cards to restaurants in the United States.
The collaboration launched on Nov. 10, 2026, as Pokémon celebrates its 30th anniversary. McDonald's stock also continued to trade close to its recent highs after a strong earnings-driven rally.
(Source: corporate.mcdonalds.com)
McDonald's Launches New Pokémon Happy Meal Collection
The new Pokémon Happy Meal features 15 collectible miniature toys modeled after Happy Meal boxes, and includes popular characters including Pikachu, Charmander, Bulbasaur, Squirtle, Eevee and Umbreon.
(Source: corporate.mcdonalds.com)
Each meal also includes two Pokémon Trading Card Game cards from a 15-card collection, featuring seven foil cards. The promotion offers three specially designed Happy Meal boxes featuring Pikachu, Umbreon and Torchic.
Customers can also scan a QR code on the packaging to access an interactive digital game, where they can search for hidden Pokémon toys in virtual environments.
The collaboration is available at participating US restaurants for a limited time, with international rollouts planned through February of 2027.
The promotion has already attracted a lot of interest in Australia, where some McDonald's locations reportedly sold out of Pokémon toys shortly after the Nov. 5 launch.
McDonald's Stock Edges Higher as Pokémon Promotion Begins
McDonald's stock closed at approximately $282.17 on Nov. 10, after gaining 0.26% during the first day of the US Pokémon promotion. Shares traded between $277.28 and $283.53 during the session.
The company already experienced an impressive rally after its Nov. 4 earnings announcement, when shares jumped approximately 6.5%.
McDonald's reported third-quarter revenue of $7.16 billion, while adjusted earnings reached $3.57 per share. Global comparable sales increased 1.5%, although US comparable sales declined 0.2%.
The latest Pokémon collaboration arrives as the restaurant chain looks to strengthen domestic customer traffic through promotional campaigns and value-focused offerings.
Could the Pokémon Collaboration Boost McDonald's Sales?
The partnership could provide another opportunity for McDonald's to attract customers through collectible merchandise and nostalgia-driven marketing. Early sellouts in Australia suggest considerable consumer interest, although the company has not released sales figures specifically associated with the campaign.
With Pokémon celebrating three decades of global popularity, the promotion could encourage repeat restaurant visits from customers looking to complete their collections.
