New payments provider under Binance Group launches with a bang

Bifinity will operate as Binance’s official fiat-to-crypto payments manager, supporting over 50 cryptocurrencies.

Bitcoin visualization

The platform will be led by Helen Hai, who has served as Head of Global Fiat Exchange at Binance for over 2 years. Hai expressed hope that the new project would “accelerate mass crypto adoption”.

Bifinity announced partnerships with SafePal and Zilliqa, signalling that it intends to expand beyond Binance. The goal is to provide on- and off-ramp infrastructure, improved fraud detection and payment transacting. Bifinity will also work with, a global payment processor, to expand crypto assets globally.

The company is teaming up with Paysafe to use their regulatory know-how and an embedded finance solution. Philip McHugh, CEO of Paysafe, praised the partnership, adding that “further exciting opportunities” are in the works.