The MELANIA cryptocurrency has posted a 13% gain over the past week, currently trading at approximately $0.1645. The rally follows a private White House screening of a documentary about First Lady Melania Trump.
The Brett Ratner-directed film has generated significant buzz in the cryptocurrency market. It provides exclusive behind-the-scenes footage of Melania Trump's activities during the lead-up to President Donald Trump's second inauguration. The documentary is scheduled for worldwide release on January 30.
Market data reveals heightened speculation surrounding the token. According to Coinglass, open interest in MELANIA derivatives increased by 17% in the last 24 hours. This spike indicates growing trader activity and market attention.
President Trump promoted the documentary on social media platform X, describing it as a "Must Watch."
Market Performance and Historical Context
The recent uptick represents a minor recovery for the cryptocurrency. MELANIA launched alongside the Official Trump (TRUMP) token just before the 2025 presidential inauguration. Both tokens sparked immediate controversy upon their release.
Despite the current rally, MELANIA has suffered substantial losses since its peak. The token has declined nearly 98% from its all-time high of $13.05 reached in January 2025. The dramatic drop highlights the volatile nature of celebrity-linked digital assets.
The TRUMP token faces similar challenges. It has fallen 93% since launch and currently trades around $4.75. Both cryptocurrencies remain in prolonged downtrends despite occasional price surges tied to specific events.
A Forbes analysis reported President Trump's net worth increased by $3 billion. The report attributed $2 billion of this growth to cryptocurrency ventures. These include his involvement with World Liberty Financial and meme coin projects.
Criticism and Industry Concerns
The Trump family's cryptocurrency ventures continue to draw criticism from various quarters. Anthony Scaramucci has repeatedly described MELANIA and TRUMP as "gambling tokens." He argues these projects risk commodifying political influence.
Critics express concern about the broader implications for democratic institutions. They warn that cryptocurrency projects linked to political figures could damage the presidency's credibility. Some analysts fear these ventures may also harm the cryptocurrency industry's reputation.
