In This Article
Soft2Bet is one of the world’s fastest-growing iGaming technology companies, offering end-to-end platforms, operator tools, and award-winning gamification systems. Working across major regulated markets, the company powers both B2B operator solutions and a portfolio of high-performing B2C iGaming brands. With innovation at the center of its strategy, Soft2Bet quickly became a technological benchmark in the online gaming sector.
What Is Soft2Bet?
Soft2Bet was founded in 2016 by Uri Poliavich with the vision to modernize online gaming through innovation and player-centric design. Today, the company holds 19 licenses across 11 regulated markets, including Denmark, Sweden, Malta, Romania, and Ontario. It also plans to enter New Jersey in the United States.
Key Strengths
Strong regulatory footprint
Full-service casino and sportsbook platforms
20+ language support and 70+ payment methods
12,500+ games from hundreds of providers
Soft2Bet operates as both a technology supplier and B2C operator, giving it deep insight into player behavior and market demands.
The MEGA Platform: Soft2Bet’s Gamification Breakthrough
In 2023, Soft2Bet launched MEGA (Motivational Engineering Gaming Application)—a platform that redefines engagement through personalized gamification. MEGA integrates seamlessly with casino or sportsbook brands, providing missions, achievements, city-building mechanics, and dynamic reward triggers.
MEGA’s Impact
4× more player screen time
65% increase in Net Gaming Revenue
50% more deposit activity
Crucially, MEGA is a full solution, not just a bonus engine. Operators can tailor it to local regulations, player preferences, and platform style, making it one of the most flexible gamification systems available.
Soft2Bet’s B2C iGaming Brands
Soft2Bet operates multiple consumer-facing online casinos and sportsbooks, each designed with a specific market and identity in mind. These brands combine local language support, regional payment methods, and tailored marketing strategies to build strong user communities.
Core Brands
Betinia – Known for deep gamification and sports focus
Campobet – A sportsbook-led brand with a broad casino library
Tooniebet – Designed exclusively for the Ontario market
Quickcasino – Built for fast, simplified gameplay in Sweden
Don.ro – Localized for Romanian players with strong casino content
Each brand leverages MEGA, Soft2Bet’s PAM (Player Account Management), and the company’s 12,500-game library.
Soft2Bet’s B2B Solutions for Operators
Soft2Bet delivers a complete turnkey framework for iGaming operators looking to enter regulated markets quickly and successfully. Its platform includes a robust PAM system, flexible frontend frameworks, CMS tools, and integrations for casino, sportsbook, payments, and affiliates.
What Operators Gain
Customizable frontend development
Casino and sportsbook integration
Regulatory compliance and reporting tools
Risk, fraud, and AML monitoring
Optional managed services for support, payments, and operations
Soft2Bet’s end-to-end architecture makes it possible for operators to deploy locally adapted, fully compliant platforms with gamification built directly into the user journey.
Awards and Industry Recognition
Ssoft2Bet was a triple winner at the 2025 Global Gaming Awards EMEA:
Executive of the Year (Uri Poliavich)
Platform Provider of the Year
Product Launch of the Year (MEGA)
The company has also been honored by EGR, SBC, SiGMA, and the iGaming Sword Awards for excellence in product development and turnkey solutions.
Responsible Gaming and Compliance
Soft2Bet operates within some of the world’s strictest regulatory frameworks. Its platforms support self-exclusion, session limits, affordability checks, and proactive player risk monitoring. Dedicated teams handle responsible gaming, fraud prevention, and compliance across every licensed market.
The company also regularly undergoes audits by European and North American regulators, ensuring transparency, fairness, and adherence to evolving regulatory standards.
Conclusion
Soft2Bet is certainly turning heads in the world of modern iGaming, powered by innovative technology, strong regulatory alignment, and the game-changing MEGA platform. With a growing global footprint, Soft2Bet seems more than ready to shape the future of online gaming and sports betting worldwide.
