The memecoin TRUMP, linked to the family of U.S. politician Donald Trump, has suffered a massive decline after hitting its all-time high. According to TradingView, the token’s market capitalization has dropped nearly 91% in nine months, erasing most of the early hype.
From $12.8B Hype to a 91% Collapse
Launched on January 18, 2025, just two days before Trump’s inauguration, the project reserved 80% of its supply for “the creators and CIC Digital,” a company tied to the president’s family.
Within days, Donald Trump, Eric Trump, and Donald Trump Jr. publicly endorsed the token, sending its market cap to $12.8 billion by January 22, valuing the insiders’ stake at around $10 billion.
The momentum didn’t last. After a short rally, TRUMP entered a steep correction, shedding value month by month. Attempts by the team to revive demand did little to stop the decline. By June 3, market cap had fallen to $2.2 billion, and even a merger announcement with World Liberty Financial failed to shift sentiment, with valuation slipping further to $1.9 billion.
Regulatory Pressure and Market Reality
Today, TRUMP’s market cap sits near $1.2 billion, down 91% from its peak, while Bitcoin has gained roughly 12% in the same period. U.S. lawmakers and regulators have warned about political crypto projects and their potential to influence public affairs.
Other Trump-linked ventures may also face investigation, and the SEC has already received inquiries from members of Congress over the project’s connections and risks to the market.
Alongside TRUMP, another token connected to the former First Family has surfaced — Melania Coin, a memecoin associated with former First Lady Melania Trump.
The project gained headlines during its launch but has faced similar skepticism from analysts, who warn that politically linked tokens carry high risks and unpredictable volatility. The token has not approached TRUMP’s scale, yet it continues to attract speculative interest amid the broader meme-coin trend.
